Book Review: ‘The Inheritors’ by Sonu Bhasin

‘Nothing comes easy, not even the legacy for the Inheritors.’

About book: The book is based on the think tanks of some of the successful entrepreneurs of renowned brands like Max Group, Luxor, Marico, Dabur, Berger Paints and many others. The book carries tales about their struggles, wrong and right decision, family politics, culture, business rivalries, success and supports. The highlight of the book is the stories of the inheritors that have gone through similar struggles despite being provide an empire in silver plate.

Book Review: Blessed are those you get everything served in platter. But this might not stand true for the ‘Inheritors’ discussed in this book. The author of this book gives quite descriptive information about some of the brilliant minds behind turning the tables from scratch to the successful brands. From Amit Burman, the brain behind Real Fruits to Tara behind Antara from Max Group , the author discuss all the inspirations and struggles that led them to reach at the set positions today. From Pooja Jain of Luxor, the brand in 120 countries to Motilal Oswal brand that believes in being at right place at right time, the author has very intellectually imbibed the life lessons in the stories of their hardships. The author knitted many life and corporate lessons like Innovation and talent being the buzz word of any business, respecting the professionals and talent and Hardship and success doesn’t apply to gender.

Recommendation: I would certainly like to recommend this book to the aspiring and start up entrepreneurs who like to take struggles and failures head on for innovating and experimenting. It can also be a good read for people who believe that goodwill once made generate automatic profits.

Dr. Gitanjali Kalia

A learner at heart with 13 years of experience and still growing. From field experience to academic ambience, people interaction and exploring new ideas have been my area of interest and has proved to be stepping stone towards my achievements. Creativity is my core skill, be that vision to see the world or to work towards something aesthetically, creativity exists in everything. I am an academician by profession and the creativity is my passion. Academician: Shifting from advertising field to teaching advertising wasn't in my dreams but I must say it is one of the most challenging and coolest profession altogether. What keeps it ticking is to be with Young minds!! I have written research papers and got by books chapters published in the international books by international publications . Poet: I am a poet and got my poems published by Chandigarh Sahitya Akademi in Kavya Lehri and Kavyanjali. I also have an ebook to my credit titled 'Lyrical Emotions'. Writer(Blogger): A writer who loves writing and has written for numerous magazines, online portals and newspapers like Time of India(Youth section), The Identity, Contemporary Vibes, The Higher education, etc. A Blogger who runs her own blog. An artist who works towards improving her skills every now and then. A traveller who knows learning is much more outside the classroom. As a leaner is never satisfied with his/ her work, I believe to utilize the gift of human birth to the fullest and enjoy.